Malak Aboufreikha Portfolio

MOONTech

MOONTech is an influencer marketing platform designed to help brands manage creator discovery, campaign workflows, performance tracking, and influencer payments from one centralized system.

Role

UX Designer

Employer

Platform

Mobile

Industry

Digital Marketing

Background

Influencers often manage brand collaborations through fragmented systems:

Instagram DMs

WhatsApp communication

Spreadsheets

Manual payment tracking

External reporting tools

MOONTech was designed to centralize the creator experience into one ecosystem where influencers can:

Discover brand campaigns

Submit content

Track approvals

Manage earnings

View campaign analytics

Monitor performance growth

Handle collaborations more efficiently

Problem Space

The influencer experience in traditional campaign management systems is often highly manual and inconsistent.

Creators face challenges such as:

Scattered communication channels

Delayed approvals and feedback

Lack of payment visibility

Difficulty managing multiple campaigns simultaneously

Limited performance transparency

Unclear deliverable tracking

Time-consuming coordination with brands

These pain points become significantly worse as creators scale their audience and partnership volume.

Product Goals

1. Simplify Creator Workflows

Reduce friction in campaign participation and deliverable management.

2. Increase Visibility

Provide creators with clear insight into campaign status, approvals, payments, and performance.

3. Improve Campaign Scalability

Allow creators to manage multiple collaborations simultaneously without overwhelming complexity.

4. Centralize Communication

Bring campaign management, reporting, approvals, and payments into one connected system.

Research & Discovery

To understand both operational and user pain points, the product strategy relied on:

Stakeholder Workshops

Collaborated with internal marketing teams to identify bottlenecks between brands & creators.

Workflow Audits

Analyzed the end-to-end creator journey from campaign discovery to payment completion.

Behavioral Observation

Repetitive tasks such as campaign submissions, performance checking, & deliverable tracking

Design Principles

1. Visibility-Driven Design

The interface prioritized status clarity and campaign progression at every stage of the workflow.

2. Scalable Creator Workflows

Support creators managing multiple collaborations simultaneously without overwhelming the interface.

3. Data Transparency

Analytics and earnings visibility were essential for building trust between creators and brands.

User Journey

This journey map illustrates how creators move through the MOONTech ecosystem — from onboarding into the platform to managing collaborations, tracking payments, and monitoring performance analytics.

Social authentication for faster access

Designed to reduce onboarding drop-off

Step 1 — Account Creation & Authentication

Creators begin by creating an account in order to access the platform and start collaborating with brands.

Connect social platforms to personalize opportunities

Guided onboarding simplifies setup

Personalized campaign recommendations

Interest-based onboarding improves relevance

Designed to increase campaign alignment

Profile data improves brand-to-creator matching

Step 2 — Creator Profile Onboarding

After registration, creators go through a guided onboarding flow designed to personalize opportunities and improve campaign matching.

Users can submit their social media accounts, helping creators connect with relevant brands based on audience and platform presence.

To improve campaign relevance, creators can select the brands they’re most interested in collaborating with.

Creators set platform-specific rates

Editable anytime from profile settings

Rate cards reduce manual communication

Step 3 — Rate Card & Monetization Setup

Creators can define their pricing and collaboration rates for each social media platform directly within their profile settings.

This creates transparency between brands and influencers while simplifying negotiation workflows during campaign discussions.

Centralized request management

Track coupon code request status in real time

Step 4 — Brand Requests & Coupon Code Management

Once creators become active on the platform, they can manage requests with brands directly through the app.

This centralizes communication and reduces reliance on external channels.

Structured campaign scheduling

Clear deliverable visibility reduces confusion

Centralized access to campaign assets

Improves collaboration efficiency

Designed for fast creator execution

When a collaboration is confirmed, creators gain access to a campaign planner that outlines: Posting schedules, required social platforms, deliverables, media assets & caption guidelines

This transforms the platform into a creator productivity and workflow management tool rather than just a marketplace.

Step 5 — Campaign Planner & Scheduling

Creators can define their pricing and collaboration rates for each social media platform directly within their profile settings.

This creates transparency between brands and influencers while simplifying negotiation workflows during campaign discussions.

Transparent payment tracking

Creators can download invoices directly

Financial visibility builds platform trust

Step 6 — Payments & Invoice Tracking

Creators can track financial activity directly within the platform, including:

Payment statuses

Invoice downloads

Payment dates

Invoice numbers

Total earnings

Step 7 — Performance Analytics & Revenue Insights

The analytics tab gives creators visibility into the performance of their collaborations.

Users can track:

Active brand partnerships

Total earnings

Revenue per brand

Coupon code performance

Orders generated through campaigns

The experience emphasizes actionable insights over vanity metrics, helping creators better understand their growth and business performance.

Revenue and campaign performance visibility

Track brand partnership growth

Analytics focused on actionable business insights

Key Insights

Trust & Transparency Were Essential

Creators wanted visibility into earnings, campaign approvals, performance metrics & payment workflows

Mobile-Friendly Workflows Were Critical

Many creators manage campaigns directly from mobile devices, requiring interfaces optimized for quick scanning, fast approvals, lightweight interactions & clear hierarchy

Operational Friction Reduced Efficiency

Managing collaborations across disconnected channels created cognitive overload and slowed campaign execution.

Key Takeaways

Navigating ambiguity and defining clarity

Working on Moontech required operating in a space where requirements were not always clearly defined. I learned how to bring structure to ambiguity, breaking down loosely defined ideas into clear directions, concepts, and tangible outputs while continuously validating assumptions with stakeholders.

Designing across diverse perspectives

Collaborating with teams across different countries exposed me to varied expectations, communication styles, and marketing goals. I learned how to adapt my approach to different stakeholders, ensuring that designs remained flexible while still aligned with a unified vision.

Strengthening cross‑functional collaboration

I worked closely with teams beyond design, particularly within marketing and strategy, which helped me better understand how design supports broader business objectives. This improved my ability to communicate decisions, justify trade‑offs, and align design with impact.

Adapting design to varied marketing needs

Each project under Moontech had its own context, audience, and messaging goals, requiring flexibility in tone, visuals, and structure. I learned how to design systems that are consistent yet adaptable, allowing for variation without losing coherence.

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