Role
UX Designer
Employer
Platform
Web Responsive
Industry
Hospitals and Health Care
Results
Clearer messaging, more intuitive navigation, and a modular design system that supports long-term scalability.
Stakeholders responded positively to the balance between brand creativity and business tone.
I streamlined the site structure to make their four business arms: Assistance Services, Digital Platforms, Medical Facilities, and Wellness & Rehab, easily discoverable, reducing cognitive load and improving engagement with service categories
Redesigned the homepage to balance storytelling and professionalism, aligning with stakeholder vision and industry expectations
Background
I designed a clean and responsive landing page for a healthcare platform, focusing on clear messaging and intuitive layout. The goal was to present the product’s value proposition effectively and guide users toward the primary call-to-action.
I developed a layout that balanced visual hierarchy with accessibility, ensuring the page was both user-friendly and aligned with the brand’s identity.
The original feed, highlighting some of it’s shortfalls.
Designed a more animated and interactive hero section
Approach
The client requested transforming the static informational hero section into a more dynamic and interactive experience that also highlighted the company’s services.
To achieve this, I designed a carousel feature that visually showcases each service with accompanying action buttons, enhancing user engagement and providing a more comprehensive overview directly within the hero area.
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