Fishing Tournament App Case Study
Redesigned an outdated payment gateway flow by incorporating updated brand guidelines, aligning with modern UX/UI trends, and addressing user feedback to improve usability and overall experience.
Design Decisions
Focused on balancing simplicity and functionality by providing users with direct navigation, ensuring they can quickly access the feature, especially in scenarios where they need to capture an image of the fish instantly.
Prioritized delivering helpful information without overwhelming the user, maintaining a clear and digestible interface.
Integrated error handling and manual input options directly within the same interface space, allowing users to stay in context and make quick edits if automatic detection fails.
Industry Best Practices
Grouping events together.
Limiting the number of options (displayed contests/tournaments in the same page)
Choosing a ‘+’ icon to easily add a fish
Low Fidelity Wireframes
At the early stage of the design process, I created low-fidelity wireframes to explore layout ideas and user flows.
These quick sketches helped define the structure, test key interactions, and ensure clarity before moving into more detailed visuals. They also made it easier to gather feedback and iterate rapidly without focusing on fine details.
Design System & Branding
To maintain consistency and align with the product’s identity, I developed a simple design system that included typography, color palette, components, and spacing rules.
The branding was applied thoughtfully to ensure clarity, enhance usability, and create a visually cohesive experience across screens without overwhelming the user.
Approach
The goal was to design an experience that felt both familiar and engaging for fishing enthusiasts.
I focused on creating a simple flow for adding catches quickly, important for users who might be on the move, while still allowing them to view and explore tournament stats and peer activity.
Design decisions prioritized clarity, minimizing cognitive load, and ensuring core actions like submitting a catch or viewing analytics were always within easy reach.
High Fidelity Prototypes
The final screens brought the core features to life with a clean, responsive interface that reflected the app’s outdoor, sport-focused identity.
Visual cues like badges, charts, and imagery made the data more engaging, while clear CTAs guided users through each interaction, from logging a new catch to browsing tournament leaderboards.
Every screen was designed with usability in mind, ensuring a smooth experience whether users were checking stats or adding catches in real-time.
Usability Testing
Introduction
Participants were informed that the usability test would take approximately 10 minutes and consist of a single task-based session.
Tasks
They were provided with a set of structured questions to complete, followed by a brief questionnaire designed to gather specific insights on usability and overall experience.
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